Beyonce knows her way around a holiday surprise. The singer end-capped 2013 with an "exclusive visual album" that she announced on Facebook and hit iTunes as Thursday ticked into Friday morning. Her fifth LP is entitled "Beyoncé" and features tracks with Jay Z, Drake, Frank Ocean and the singer's daughter, Blue Ivy.
Every song on the album also comes with its own music video, a mammoth investment for a singer at Bey's level. The project comes amid whispers that Beyonce -- who let the Presidential Inauguration and Super Bowl pass without a new single -- wouldn't let 2013 go without a new album. Whispers turned into a reality that played out on Twitter, where fans excitedly shared the news, mostly in all-caps messages that included the letters "OMG."
That the album didn't leak in advance of it being released is nearly unprecedented in today's music market. Unconfirmed reports pointed to a possible one-week iTunes exclusive, with physical copies being printed as the album was released to the digital retailer. Often, leaks emerge once physical copies are printed and sent to brick and mortar stores.
“I see music,” Beyoncé said in a press release provided shortly after the album hit iTunes. "It’s more than just what I hear. When I’m connected to something, I immediately see a visual or a series of images that are tied to a feeling or an emotion, a memory from my childhood, thoughts about life, my dreams or my fantasies. And they’re all connected to the music.”
“I didn’t want to release my music the way I’ve done it,” she continued. “I am bored with that. I feel like I am able to speak directly to my fans. There’s so much that gets between the music, the artist and the fans. I felt like I didn’t want anybody to give the message when my record is coming out. I just want this to come out when it’s ready and from me to my fans.”
“I just want to give my album to the people I love and respect and hope that they feel the same thing I felt when I made the music," the singer said.
